Saudi Arabia’s Vision 2030 demands change on an unprecedented scale. But change does not happen by itself — it spreads through people. The Change Management Whitepaper explores how systemic approaches, grounded in systems thinking, can make transformation both practical and sustainable.

Using Andrea Shapiro’s Tipping Point Model, the paper shows how change behaves like an epidemic: advocates, resistors, apathetics, and incubators interact within organizations. The key is to use the seven levers of change — from communication to alignment of incentives — to tip the balance and make change contagious.

Key Highlights include:

Why systemic change is different from linear (systematic style checklist) models.

Common misconceptions that derail change efforts.

The cost of poorly managed change — and strategies to reduce it.

Practical KPIs to measure adoption, engagement, and sustainability.

Applying the model to Vision 2030 transformations across sectors.

Change is not just about processes — it’s about people. By making change systemic and measurable, Saudi Arabia can achieve paradigm shifts at the scale of Vision 2030.

Saudi businesses that master these principles will thrive in the rapidly changing economic landscape, contributing not only to their own success but to the Kingdom’s transformation story as a whole.